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The first step for promoting your small business blog and website is self-promotion/cross-promotion. These steps are simple and quick, and it’s a great way to keep you top-of-mind for all the people who already know you and your business.

1)      Put your URLs on all your social media pages.

  • If you have a Facebook page, list your URLs and do an entry talking about your newest post, web update, or even a quick “If you know someone who needs X, make sure to send them to my website http://www.yourcompanyhere.com
  • If you use LinkedIn, add it to your profile under the blog and websites section, and talk about it in your “post an update” area.

2)      If you have a blog independent of your website, link to it from your website, and vice versa.

3)      Include your website and blog URL on your business cards, brochures and promotional materials (and while we are at it, consider putting your BUSINESS phone number on all your online promotional spaces—of course, be careful about including home, personal or combination phone numbers online).

Here’s a little case study: I did #1 above and put my blog on both my Facebook page and my LinkedIn page. Within 24 hours, over 10% of my Facebook and LinkedIn contacts had clicked on my blog.

Simple and efficient–that’s smart marketing!

10 minute action:

  • Do the first 2 actions listed above. It will take 10-20 minutes depending on how familiar you are with content updates on your social media sites and website.
  • Next time you reprint your printed marketing materials, add your website and blog URLs
  • Let me know what type of spike you see in clicks following your self-promotion/cross-promotion.

 

 

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