Archive for the ‘Uncategorized’ Category

I wrote a post in May for Balihoo’s blog  providing suggestions for how busy national marketers can quickly implement simple marketing measurements to improve their business. The concept also applies for small business  as a bit of measurement and related action is certainly better than none!

Marketing measurement ensures you are paying attention to what is working and what is not working related to your marketing investments. And, it  enables you to improve some efforts with simple tweaks. Here are the first steps I suggest for small businesses (This will take you less than 15 minutes).

1) Identify all marketing efforts you have in place and marketing campaigns you have run  in the past 6 months. Get these on paper! (This includes Yellow Page listings, Facebook pages and posts, your website, direct mail, advertising, etc)

2) Now indicate which of these marketing tactics you currently track results and/or have marketing metrics

3) Finally, identify if you have the ability or tools to track results from the remaining tactics.

That’s it for now…we will start to look at the various tactics in the next week and see what tracking metrics you can quickly put in place, and how you can  use the resulting information.

Here’s to smart marketing,



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As many of you know,  I have lately blogged at Balihoo, where I work, and have not been doing as much on rootbeermarketing.com. BUT…I think many of the Balihoo posts are relevant and useful to small business. Below is one that will be on the Balihoo site early next week. Let me know what you think…are you ready to do a Google Ad Word test? Maybe Beyoncé or The White House will be your next new customer!

I just read a great article, at the NYTimes.com, outlining a small business’ success using Google Ad Word. Definitely check it out!

My key take-aways from the article:

1. Be creative and specific with your keywords
2. Test, learn, repeat
3. Have a plan for how to continue the conversation with the customer–such as, a compelling website or microsite.
(FYI: This small business has done business with Beyoncé and The White House…and, in both cases, the company was found via online search!)

Have you tested any keywords lately? What have you learned? How have you improved your results?

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I’ve been doing some networking in my local community.  At the second half of this post, I’ll share my experience, but first let’s talk about you.


You will meet interesting people who can help you meet your personal and professional goals, you will help other people meet their professional and personal goals, and you might make a new social contact.

How do you start networking? (or how should you start networking again?):

First, decide what your goal is. Do you want to grow your business, learn something new, change industries, build awareness for a cause, connect with new people in a similar profession/industry?

Second, call or email a couple of people who might have suggestions for new people you can meet. Don’t forget to catch up with the people you contact. They are probably glad to hear from you, and you may be able to help them with their own networking.

Third, consider attending a meeting or event that is of interest to you. Don’t force yourself to go to a function that is not of interest. Your time is valuable, and networking should not be a horrible chore, but rather something where you enjoy yourself, learn something new and hopefully move a step further to meeting your goal.

So, regarding my personal networking…

Over the past 6 weeks, I have sent a couple dozen, short emails, arranged 5 coffee meetings, and attended one industry meeting. Over the course of these interactions, I have

1) Learned about 6 community organizations that might be helpful to me professionally and personally. And, I have received personal invitations to attend 4 of these organization’s events.
2) I have introduced 2 colleagues to 2 of my new contacts. Networking works both ways which makes it all the more interesting.
3) I have learned about 8 new, cool technologies and marketing tools (which is my business;  you will learn about things related to your industry when you network)
4) I’ve added 15 people to my Linked In network
5) I’ve already run in to some of my new professional contacts in my personal, social circle. Small world.

The past 6 weeks has reminded me how important networking is for both personal and professional growth (not to mention, it might add a couple new business opportunities!) 

10 minute action:

1. Determine your objective for networking.
2. Take action. Make a call, invite someone to coffee, attend an industry meeting or event.


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Back at it…

I’ve been taking an online social media course and am now back at the rootbeermarketing blog. Great way for me to test new concepts, and hopefully share some good stuff with you.  And, for those of you who asked me why I chose the name rootbeermarketing…

Root beer is fun, marketing should be fun, and doing quick marketing (in the time it takes to drink a root beer) is much, much better than not doing marketing at all. If you are a small business, check out some of the “10 minute actions” and see if they work for you. Are they easy, fairly quick and productive? Do these actions help grow your business? And, if you are a marketing colleague, feel free to add comments or contribute a full post.


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In my last blog post, I said I was going to write about the Top 10 things I learned while building this blog. But, after 4 months of not posting anything, I realize the biggest learning of all is that YOU MUST POST TO YOUR BLOG on a regular basis.

I knew I had to post, I had a list of topics I would write about, and I had plans for how all the blog posts would tell a great story. I had great intentions, but I didn’t post. Why? Because I got all mentally tangled up in my own thoughts…and even with all the excuses, like I’m too busy to write, for me, the real issue was that I felt “exposed.”

The way I have chosen to work through this fear, uncertainty and doubt (FUD…which is a marketing communication strategy which I will cover in some other blog entry) is to just WRITE, and not worry if this all adds up to anything, or if it has a typo, or if it’s the very best I can do. Maybe it will just be the best I can do today.

The good news is I think there is a story/challenge/lesson here for anyone trying to run a business…..

10 Minute Action:

  1. Is there something you should be doing for your business that you aren’t?  If yes, are you

    1)      Willing to think about it and identify WHY you aren’t doing it—the real why, not the “I’m too busy” why

    2)      Make a plan for doing whatever it is you need to do.

    (Here are some examples I gathered this week from some of my small business associates: call that unhappy customer, update your business plan, pull those receipts together for taxes, schedule a few new appointments to replace the cancelled ones)


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New poll

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