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As many of you know,  I have lately blogged at Balihoo, where I work, and have not been doing as much on rootbeermarketing.com. BUT…I think many of the Balihoo posts are relevant and useful to small business. Below is one that will be on the Balihoo site early next week. Let me know what you think…are you ready to do a Google Ad Word test? Maybe Beyoncé or The White House will be your next new customer!

I just read a great article, at the NYTimes.com, outlining a small business’ success using Google Ad Word. Definitely check it out!

My key take-aways from the article:

1. Be creative and specific with your keywords
2. Test, learn, repeat
3. Have a plan for how to continue the conversation with the customer–such as, a compelling website or microsite.
(FYI: This small business has done business with Beyoncé and The White House…and, in both cases, the company was found via online search!)

Have you tested any keywords lately? What have you learned? How have you improved your results?

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The first step for promoting your small business blog and website is self-promotion/cross-promotion. These steps are simple and quick, and it’s a great way to keep you top-of-mind for all the people who already know you and your business.

1)      Put your URLs on all your social media pages.

  • If you have a Facebook page, list your URLs and do an entry talking about your newest post, web update, or even a quick “If you know someone who needs X, make sure to send them to my website http://www.yourcompanyhere.com
  • If you use LinkedIn, add it to your profile under the blog and websites section, and talk about it in your “post an update” area.

2)      If you have a blog independent of your website, link to it from your website, and vice versa.

3)      Include your website and blog URL on your business cards, brochures and promotional materials (and while we are at it, consider putting your BUSINESS phone number on all your online promotional spaces—of course, be careful about including home, personal or combination phone numbers online).

Here’s a little case study: I did #1 above and put my blog on both my Facebook page and my LinkedIn page. Within 24 hours, over 10% of my Facebook and LinkedIn contacts had clicked on my blog.

Simple and efficient–that’s smart marketing!

10 minute action:

  • Do the first 2 actions listed above. It will take 10-20 minutes depending on how familiar you are with content updates on your social media sites and website.
  • Next time you reprint your printed marketing materials, add your website and blog URLs
  • Let me know what type of spike you see in clicks following your self-promotion/cross-promotion.

 

 

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