I wrote a post in May for Balihoo’s blog providing suggestions for how busy national marketers can quickly implement simple marketing measurements to improve their business. The concept also applies for small business as a bit of measurement and related action is certainly better than none!
Marketing measurement ensures you are paying attention to what is working and what is not working related to your marketing investments. And, it enables you to improve some efforts with simple tweaks. Here are the first steps I suggest for small businesses (This will take you less than 15 minutes).
1) Identify all marketing efforts you have in place and marketing campaigns you have run in the past 6 months. Get these on paper! (This includes Yellow Page listings, Facebook pages and posts, your website, direct mail, advertising, etc)
2) Now indicate which of these marketing tactics you currently track results and/or have marketing metrics
3) Finally, identify if you have the ability or tools to track results from the remaining tactics.
That’s it for now…we will start to look at the various tactics in the next week and see what tracking metrics you can quickly put in place, and how you can use the resulting information.
Here’s to smart marketing,
Susan
Leave a Reply